Honey Farms


Business is Booming, But So Are Costs

Energy costs really add up when you offer 24/7 retail service at multiple locations. For Honey Farms, a convenience store operation in Massachusetts and New Hampshire, the price of energy can make or break the bottom line.

The Iandoli family took over in 1969, and over the past 40 years has grown the business to 36 locations and over 380 employees. With a mission to provide the most satisfying shopping experience for people on the move, Honey Farms has become a true one-stop shop. Eleven stores offer gas, several have car washes, and many feature McDonald’s, Honey Dew Donuts, Subway, D’Angelo Sandwiches, and Dunkin’ Donuts. All of this growth has meant growing energy costs, too.

With refrigeration and HVAC, gas pumps, outdoor lighting and 24-hour operations, some locations use as much as 37,000 kWh monthly. Back in 2004, electricity was up $200,000 from the previous year, and Executive Vice President Dave Murdock sought an alternative energy source.

Lower Rates, Greater Stability

In 2005, energy costs for Honey Farms had skyrocketed due to Hurricane Katrina. Their total annual consumption was around 7 million kWh and they were getting power from local utilities, National Grid, and NStar. EnerNOC helped them take advantage of the deregulated market by getting competitive rates from other providers—and were able to lock in a lower fixed rate, providing both savings and budget certainty.

A Brighter Future

More recently, Honey Farms focused on reducing energy consumption through National Grid’s small business energy efficiency program. Their opportunity was huge as lighting and mechanical systems account for 86% of energy consumption in the average commercial building, and arguably more for Honey Farms. Partnering with local efficiency experts, EnerNOC’s Global Services team conducted energy audits, performed comprehensive efficiency measures and secured the utility incentive dollars. As a result, Honey Farms curtailed electricity usage by more than 20%. Honey Farms also has contracted with Quabbin Renewables to purchase solar credits from two of their solar farms.

Honey Farms and EnerNOC are now exploring pricing alternatives with suppliers that could reduce their annual energy spend by an additional $110,000. “Rate stability means we can budget for the future,” said Murdock. This relationship’s success is based on our ability to exploit constant change in market pricing, finding new ways to lower total energy cost.

EnerNOC has helped Honey Farms not only secure a stable low rate, but has provided protection from the volatile energy market.

"EnerNOC was great in providing information and education, and could offer a better price than what we were getting on our own." Dave Murdock, Executive Vice President of Honey Farms