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Greetings!
In the third quarter, EnerNOC further established itself
as the leading full-service demand response solutions provider.
Highlights included successfully demonstrating capacity in
both New York and New England (taking the equivalent of 70,000
households off the grid), and enabling our first customers
in California. In addition, we made our Network Operations
Center (NOC) even more secure and reliable, and recruited
more top-quality talent to our team.
EnerNOC
Dials Up New Connectivity Solutions, adds NOC Redundancy
The third quarter was a busy one for the EnerNOC tech department.
On the connectivity side, EnerNOC added a creative new auto
dial-out solution to its suite of customer options. This will
allow EnerNOC to communicate with our customers’ energy
assets even when LAN or other broadband connectivity is not
available.
On the security side, EnerNOC added redundant functionality
to its NOC. With the Democratic National Convention in Boston
this summer, EnerNOC decided to accelerate its scheduled security
upgrades. In the unlikely event that increased network traffic
compromises EnerNOC's ability to communicate with customer
assets through the primary NOC in Boston, EnerNOC can instantly
shift its locus of control to another location. This total
redundancy adds even more confidence to EnerNOC's 24/7 customer
monitoring promise.
Ops Team Delivers
In August, EnerNOC participated in ISO New England's (ISO-NE)
first demand response audit. EnerNOC and its customers performed
flawlessly during the test, delivering 114% of capacity committed
to ISO-NE. This performance assured EnerNOC's customers would
receive the maximum possible payment from ISO-NE under their
EnerNOC agreement. Additionally, EnerNOC filled all of its
capacity slots for 2004 in Southwest Connecticut, assuring
ISO-NE that the company's marketing, sales, and operational
activities were ahead of schedule.
Read the Full Story

EnerNOC enabled its first New York customers in the third
quarter, enrolling them in the New York Independent System
Operator's (NYISO) demand response program. In September,
less than two months after enrolling its first customers with
NYISO, EnerNOC participated in NYISO's demand response audit.
Although EnerNOC was working with both a new grid operator
and a new connectivity protocol, EnerNOC and its New York
customers again overachieved, delivering well over 100% of
committed capacity.
New Customer Spotlight: Raley's Family of Fine Stores
Shortly after becoming a Demand Reserves Provider in the
State of California in June, EnerNOC successfully brought
its first west coast customer into its network.
Raley's Family of Fine Stores, headquartered in West Sacramento,
CA, has committed more than 70 sites representing a total
capacity of 5 MW to the California Power Authority's Demand
Reserves Partnership program. EnerNOC manages these assets
through its Network Operations Center to ensure Raley's fulfills
its obligations to the program.
Raley's is a privately-owned supermarket chain located in
Northern California, Nevada, and New Mexico. Its participating
facilities are sited within one of California's "Big Three"
utility districts, Pacific Gas & Electric.
As the first participating grocer in the state, Raley's is
excited for the opportunity to help minimize power crises
throughout the state without compromising the safety of the
food it provides its customers.
Read the Press Release
Staffing Update
The EnerNOC family grew significantly in the third quarter.
The company added a Strategic Advisory Board (SAB), a VP of
Marketing and Sales, a Director of Business Development, a
CFO, as well as several engineering, operations, and administrative
support personnel.
With the recent creation of the SAB, EnerNOC gains a robust
network of experienced utility, technology, and demand response
industry experts. SAB members include: Dan Engel, Vice
President, Energy Delivery and Management, Nexant, Inc.; Bill
Hart, Founder, Technology Partners; Tom Atkins,
President and Founder, Pinpoint Power; Charles Bayless,
current member of Board of Directors of Dynegy, retired Chairman,
President and Chief Executive Officer of Illinova Corp., and
former Chairman, President and Chief Executive Officer of
UniSource Energy Corporation; Phil Giudice, Managing
Director, EnerNOC, Inc.; Ed Cazalet, Founder of APX
and current member of the Board of Governors of the California
Independent System Operator; and David Hoffman, Founder
of Celerity Energy, Inc.
Gregg Dixon, VP of Marketing and Sales, joined EnerNOC
from Hess Microgen, where he built a world-class sales and
marketing organization based on exceeding customer expectations.
(Read the Press Release)
He is joined by Kathy Loftus, Director of Business
Development, and Jim Jordan, CFO.
EnerNOC Begins Work with National Grid's Mass Electric
During the third quarter, EnerNOC established a service and
technology agreement with National Grid and its subsidiary
Massachusetts Electric. EnerNOC provides this distribution
company with an outsourced DR solution to help them alleviate
distribution network congestion in certain regions of their
grid in Northeast Massachusetts.
EnerNOC's customers are automatically notified by EnerNOC
when National Grid/Mass Electric is in need of demand reduction
in a targeted area of their system. Our service helps National
Grid/Mass Electric defer capital expenditures and ensure reliability
in their service territory. We expect to expand this activity
with National Grid in the future, and extend this valuable
service and technology solution to many more distribution
utilities in the future.
EnerNOC Gets a Marketing Makeover
In our quest to be THE leading Demand Response Solutions
Provider, EnerNOC has rolled out a new identity and branded
position to help communicate this vision to the world. The
visualization of our messaging begins with the new EnerNOC
logo and added tagline get
more from energy SM
(see below for an example).

These elements serve as a base on which to build an easily
recognized, professional brand in the DR industry. In short,
the messages we are focused on communicating are:
- EnerNOC is THE thought leader in the industry.
- EnerNOC differentiates by bringing real benefits to real
customers here and now by understanding customer needs,
customizing solutions specific to those needs, and exceeding
expectations through delivery.
- In addition to what you see here, an expanded line of
marketing materials continues to develop in support of positioning
EnerNOC as premier thought leaders and flawless executors
in the industry.
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